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Google Analytics is a web analytics tool which aids users in understanding their website visitors, where they originate
and what behaviour they exhibit when interacting with their websites.It is a reliable product which been tested and developed
by the best in the business. It works particularly well in providing information with regards to the advertising and marketing
components of a website. It is used widely in applications pertaining to Pay Per Click Advertising, Affiliate and Viral
Marketing Campaigns.
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About Google Analytics Success
Google attributes the success of their product to their clients demanding approach and high expectations. According to Google,
they describe their success as follows:"If Google Analytics has been called an obsessively engineered solution, it's because we've
had such demanding customers. They helped us strengthen and refine it, having put it through much more demanding tests than we could
possibly have conducted in our laboratory."
Some of their very impressive user accounts include:
- Agency.com – saw a 25% increase in sales conversion rates;
- Carolina Rustica – converted sales from 100% offline to 85% online using Google AdWords, Analytics, Checkout and Base;
- DiscountTire – increased sales by 14% in the first week;
These are but a few of the countless clients who claim enormous benefits were derived from utilizing Google Analytics. iLead Online recommends the use of Google Analytics for website tracking, monitoring and feedback.
Information is essential for effective marketing. After all, decisions based on good information yield good results.
However, at the heart of information utilization for decision making, there lies three principles:
- Reliability - Was the information received from a trustworthy source?
- Authenticity – Has the legitimacy of the information been tested?
- Verification – Has the information provided been verified pthrough comparison with a separate source?
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It is for this reason that iLead Online recommends the combined use of Google Analytics and AWStats. Both are reliable
and authentic sources of information, and together they can be used to cross check data supplied for verification purposes. For more information
about AWStats, please refer to the article entitled "What is AWStats and how can it help you".
"We believe that these requirements must be fulfilled before information can be acted upon or valuable resources allocated."
Johann Nortje, Managing Director, iLead Online.
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Some of the benefits of using Google Analytics include:
Effortless Implementation
Implementation is as simple as cutting and pasting the code into the websites you wish to monitor.
Track Marketing Initiatives
Google Analytics is capable of tracking the performance of a number of marketing initiatives including email
promotions, newsletters, links, affiliates and keywords. Data can be chopped and changed creating time span comparisons as
well as comparing the different initiatives to one another.
Customised Dashboards
Customise your viewing pane or output screen for easier referencing.
Pay Per Click Integration
Use Google Analytics to asses the relevance and applicability of keywords for both SEO as well as Pay Per Click campaigns.
Also, it is closely integrated with Google AdWords providing easy to use, all-in-one, detailed cost tracking.
Customised Time Spans
Both long and short term monitoring are required as they each have specific uses. Google Analytics allows you
to compare time periods and track long term trends as well as extracting short term data for immediate action.
Track Sales Origins
Find out exactly what did the trick. Connect transactions to campaigns, initiatives and even keywords to find
out what works and what does not.
Page by Page Monitoring
Identify pages which lead to sales conversion and those which lose sales and adjust your program accordingly.
A Unique Perspective
View statistics for each link as you browse your site.
Share Information
Keep managers, subordinates and other interested parties informed with scheduled and ad-hoc e-mail reports.
GeoTargeting
Find out where most of your leads originate and identify lucrative geographical markets. This information can
be a very effective measure of off-line marketing activity.
Completely Scaleable
Google Analytics is completely scaleable making it is easy for you to apply the same tool to large and small websites alike.
Across the Board Coverage
It is capable of tracking all online campaigns regardless of the origin or search engine used.It is clear that Google
Analytics provides many benefits and user friendly features. Google offers reliable and trusted products which integrate
well with related Internet marketing products offered by iLead Online. This free service is available from and recommended by iLead Online.
