No Internet marketing strategy is complete without a component of affiliate marketing. There are numerous complicated ways in-which to implement an affiliate marketing program, however in many instances it becomes a case of the tail that wags the dog. Read This Article >>
Google Analytics is a web analytics tool which aids users in understanding their website visitors, where they originate and what behaviour they exhibit when interacting with their websites. Read This Article >>
Web 2.0 refers to a worldwide web which is regarded as an interactive platform characterised by
increased user participation. It is not a second version of the Internet and includes limited
technological advancement. Its core differentiation from Web 1.0 is in its application.
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AWStats is an incredibly advanced web analytics tool capable of analysing data from Internet
sources such as websites, streaming media, e-mail, ftp and mail server log files.
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The integrated marketing communication (IMC) process became popular in the 1980's and is now widely deployed as an accepted marketing model worldwide. Prior to that mass media advertising was considered the dominant form of marketing promotion. Read This Article >>
What makes a great website? Is it the ability to attract visitors, keep them interested, capture client information, facilitate commerce, support a sale, provide information or promote your brand? The answer is probably "all of the above". Read This Article >>
There is a lot of hype out there about the democratisation of media and many of you might be asking, what does this mean? Not everyone has a communication background, or the frame of reference to appreciate the implications of this phenomenon. Read This Article >>
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