‘Google Adwords’
Author: admin
As SEO (search engine optimization) specialists it is important that we are always abreast of all things online, especially when it comes to Google. Everyday innovative ideas come to the forefront, adding to the competitiveness of online advertisers. The advertising industry in itself is rapidly growing and evolving too, which is why Google is working with the various types of advertising agencies, such as SEMs to the more traditional agencies, to ensure the overall success of online advertising.
To ensure that the standards of Google’s advertisers within the online advertising world always remain as high as possible, they created the certification programme. This rigorous training programme trains and tests online specialists’ proficiency in AdWords. Recently Google decided that it was time to raise the bar however, with their new Google AdWords Certification programme, which is taking the place of their well known Google Advertising Professionals (GAP) programme.
If you know anything about Google you’d know that they are all about constant development and innovative ideas, and by creating this new programme they are affording advertisers, like the iLead SEO team, with the opportunity to advance their skills greatly. In turn this will obviously benefit the advertisers’ AdWords campaigns. In order to achieve this, AdWords professionals are required to follow Google’s rather difficult training programme that includes the most up-to-date, all-inclusive, strategy-focused information and material one could hope for on the latest tools, as well as the various practices to manage an AdWords account.
SEO professional training is available by way of the webinar series, learning centre or Google’s on-site training facility. Through these various ways iLead’s SEOs are able to create a better understanding of the latest changes in the manner which search marketing and AdWords functionalities operate.
If you think for one moment that you will be able to take on the more challenging certification exams without studying, you are sadly mistaken. It is tough and with the bar set very high, it is impossible to pass any of these exams by merely going on what you think you know. To begin with, the pass rates for the fundamental exams are 85%, while the more advanced tests require a minimum of 80% in order to pass. Moreover the fundamental exams aren’t merely on your knowledge of the practical application of the various tools and functionalities, but will also encompass the best practices when working on AdWords campaigns. Only once you’ve passed these will you be able to move on to the advanced-level exams wherein the specialist’s competency in analysis, display, search and reporting will be put to the test.
The iLead team of AdWords specialists will be taking on this gruelling task of writing the advanced-level exams in the upcoming month of August, 2010. Once all have passed they will be able to add the newly redesigned Certified Partner badge to their profiles. This will allow the iLead clients, more noticeably referred to as the AdWords advertisers, to simply click on the badge in order to verify the qualification. In light of this we wish our team the very best for what is sure to be the most difficult test they are about to undertake.