Google AdSense is means of advertising for other businesses on your website while you receive commission for click through actions. Instead of the business paying you directly, Google does the payment. The ads are already made and you will only have to copy the code and paste into your page. In turn Google receives money from the advertiser for the click through actions. Google doesn’t place each ad. It is on an automated system based on the content of your site. In this way the advertiser is ensured of relevant traffic when users click on the ad, and you as the website owner gets more online commission because more users click on the ads which are related to the topic of your website.

Why Put Google AdSense On Your Website?

People argue that with Google AdSense on their site, they will lose valuable online income as the user will be directed away from their site and that the ads are in direct competition with their site content. Although the above can be true, one can also ensure that the user returns to your site and don’t click on directly competing ads by making use of the ads management option. This will allow you to block certain ads from being displayed ensuring that relevant, yet non-competitive ads are displayed at the site.

Now to answer the question of why place Google AdSense at your site. The bottom line is money. You can make money online from ads on your site which can be enough to pay for your hosting, maintenance of the site, and also general management of the site. It can even be more. Businesses often place Google AdSense on their site for the extra earnings while some simply have websites to place ads and earn big. Make no mistake, although it is an excellent passive income earner, it is not all that passive and requires a bit of work at the beginning to ensure that the ads are placed at the right places and in the best possible combinations. Once the secret is understood, the income stream starts.

How Does One Get Paid?

Depending on where you live, your payment can be in the form of a cheque or it can be by means of withdrawal to your US bank account. For South Africans the earnings come by means of a Google AdSense cheque which is payable at the Citibank of Johannesburg. The cheque is issued when your earnings are over R1000 if in South Africa, and $100 if in the USA.

AdSense Reporting

Every AdSense member at Google has access to an online report feature where one can view daily, weekly, and monthly earnings, payment history and specific page clicks. The AdSense reporting feature is quite comprehensive ensuring that the website owner can identify exactly which pages provide the best income and identify the ideal combinations of ad placements. One can also request that payments are kept back until the cheque is big enough to justify withdrawal. The AdSense reports contain a wealth of information ensuring that the website owner can customise pages to ensure more traffic and more AdSense clicks.

What About AdSense Fraud?

Yes, it exists and there have been occasions where other sites steal the earnings from a website owner, but with the ability to specify which sites may display ads for a specific account, the website owner can also prevent other less ethical sites from stealing clicks, earnings and standing with Google. It should be noted that Google is rather strict about the clicking on ads. The account holder may not click on any of the online ads displayed at their website. One may argue that a person can then simply get a friend to click on the ads, but Google has that covered as well. Any repeat clicks from an IP raise alarm bells at Google and it won’t be long before the website owner gets a notice from Google about their observation. Should it continue, the account is then suspended. Anyone earning online from Google AdSense will agree that it is not a good idea to attempt AdSense fraud and risk losing the income stream. Google, does however, also provide an opportunity to restore the account status if the reason for the clicks was not by purpose. One does have to explain in detail and make sure that such an action doesn’t happen again.

Google Wants You To Make Money

Google is not out to cheat anyone. In fact, Google even provides optimization information and tools to help website owners get the most from their online AdSense income. There are full demonstrations on how to insert and manage the Google AdSense.

Is It Profitable Enough To Run As A Main Business?

Website owners differ on the topic, but with everything in life taking a bit of effort and time, it is possible to make a considerable income from AdSense earnings. Some have earned millions while others struggle to get a cheque every month. The secret is to get experts in online marketing to help drive enough traffic to the site and to ensure also that the ads are managed properly. In conclusion then it certainly is worth the while to use Google AdSense as an online income stream.

What Is The Next Step?

Setup an account with Google AdSense which is free. You first need to register and provide your bank details. Google will also request confirmation of tax details before payment will be issued if you stay in the USA. Once your registration is approved you will be able to login into your Google AdSense account, select the type or types of online ads that you want to display, and block ads you don’t want displayed. Verify the websites to display the online ads, which in the simplest form, involves uploading of the Google verification code in a blank page. Google will visit the page, confirm that it is correct and you are ready to earn income. Customize the display of the ads to fit your website theme and background and grab the codes which you place in the HTML of your pages. Upload the pages and wait a bit. Don’t click on any of the ads. It does take some time before the ads appear. Once the ads are active you can log into your account daily to monitor earnings and identify any problems. Once the threshold is reached, Google will issue a cheque for your online earnings.

iLeadOnline for one, has proven that it is possible to provide top notch information, excellent service, and earn considerably from the display of Google AdSense. So if you need a little help running a Google AdSense account, why not ask us for advice?