Marie Grey & Associates is South Africa’s top Professional Speakers Bureau. With more than twenty years’ experience in the industry they have a proven track record of successful bookings and organisation of speaker engagements ranging from conference to inspirational, comedian, sport, and futuristic speaking events.

The company is a formidable player in the public speaking industry. With a professional image and a reputation for excellence, Marie Grey & Associates select their marketing vehicles and partners with care. Since the company has teamed up with iLead Online to manage their online marketing campaigns they have moved from offline media advertising to web marketing only.

Their online success can be contributed to a number of factors including, but not limited to:

• Well designed and professional website.
• Ongoing search engine optimization.
• Flexibility in marketing approach.
• Usage of web statistics and reports for the purpose of identifying keywords, customer preferences, search behaviour, as well as strong and weak points in the marketing strategy.
• Informative and sticky content.
• Client feedback options.
• Several means to contact them.
• News and events section for freshness.
• Careful selection of content.
• Comprehensive information about services.
• Sitemap for additional navigation and for search bots.
• Facebook presence.
• YouTube presence.
• Pay Per Click advertising.
• Affiliate marketing.
• Effective online marketing mix.

iLead Online regularly provides Marie Grey & Associates with progress reports. As such the client stays updated and any changes that need to be made to ensure even better rankings can be discussed. With the iLead Online pro-active approach to search engine marketing, Pay Per Click advertising, and usage of the social media to promote client sites, we can thus identify potential opportunities and pitfalls rather than having to react to changes in search engine algorithms and Internet usage behaviour.

Company Experience With iLead Online

Marie Grey & Associates originally decided to use iLead Online when they conducted an organic search for web marketing companies. Upon reviewing the iLead Online website they found the site to be professional and decided, based on the information provided by iLead Online, to make use of our services. We have since then built a strong working relationship with the company and regard them as one of our top clients.

Marie Grey, founder of the company, has commented that they have experienced a solid increase in speaker bookings since making use of iLead Online as their SEO and web marketing company, and that the ROI rate for web marketing investment is excellent. She furthermore feels that Pay Per Click also provides a good return on investment regarding web marketing spending and will certainly recommend such as an additional channel for online promotion. On the question of whether she will recommend iLead Online as SEO company Marie answered “Absolutely, and I have done so already”.

Marie Grey & Associates has two websites for which monitoring is in place:

www.mariegreyspeakers.com

www.motivational-speakers-sa.co.za

Solid Return On Investment

Both websites perform excellent with an average of 2.85 pages visited per visitor, indicating that the average visitor lands at the website, and clicks on two more pages before making a booking, using the contact details or leaving. With the new Google Panda Algorithm in place, the time spent and pages visited before exiting a website becomes all important. As such the Marie Grey & Associates websites perform well. The average time spent at the .com website is almost three minutes which is superb ensuring no quick exists. With Google’s Panda it becomes essential to have sticky content ensuring that the visitor doesn’t leave within the first minute as such will lead to a drop in rankings at the end of the day if not addressed.

The website marketing techniques work as proven by the average total of new visitors to the site being almost 75%. As such the site traffic is growing month-by-month and brand awareness and new customers are on the increase. More than 82% of all traffic generated to the site comes from organic searches where users type in a keyword phrase and conducts a search relevant to the content of the particular website.

The low bounce rate of the site, the increase in bookings experienced by Marie Grey & Associates, and the time that users spend at the site indicate that the keywords selected and the content generated have been well aligned, and are effective as well as relevant to the user requirements. Just fewer than 8% traffic comes from referring sites which include links, directories and affiliate sites while direct hits account for 11.78% indicating the users already familiar with the web address and returning.

Traffic is sent via search engines through an average of 405 keywords which indicates that the Marie Grey & Associates website is well optimized and rank well for several keywords. Another important consideration when analysing the performance of a website with search engines is the target audience response. Most of the users of the website come from South Africa, which is rather important since the company’s target market is mainly South Africans.  The South African users visit more than three pages on average per visit to the website and with a low bounce rate; it becomes apparent that they find what they are looking for.

Complete Online Marketing Mix

iLead Online follows a complete online marketing mix to ensure maximum exposure, relevant and targeted traffic and an increase in business generation for Marie Grey & Associates. Some of the techniques used include that of:

• Monthly addition of new informative articles to the website written by professional copywriters;
• Strategic link building and additional Google exposure by way of the iLead network of sites;
• Regular sitemap updating and submission to Google; and more.

Marie Grey & Associates is a top performing company and iLead Online takes pride in the development of their online presence. From the information provided it is clear that the SEO and online marketing techniques used by iLead Online provide the desired ROI for client companies. Contact us today to help your company gain a competitive edge in the online world.