‘search engine’

In our online world one thing is certain – content is king.  It is for this very reason why we place such emphasis on the importance of creating informative and genuine content pages specifically aimed at search engines, particularly Google.

Writing copy for websites is no easy task though.  While many people think that there is no difference between offline copywriting and web copywriting, nothing could be further from the truth.  To begin with there are more than 15 SEO factors that the copywriter needs to keep in mind while optimizing content.  Then there’s the daunting idea that failing to do so with any one of these factors might lead to an overall rank drop for the site, which is why we insist on using the services of professionally trained and experienced SEO Copywriters.

Another reason why web copywriting differs so much from offline copywriting is the fact that people interact differently to content on the web.  Google estimated that the average reader takes approximately 30 seconds to decide whether or not they find a particular page relevant and interesting. So instead of reading content like you would a book or magazine, the reader is scanning through it to find highlighted thoughts and links, following links from page to page. From this we can take it that the importance of optimized content is to draw your potential client in in order for them to get to know your product or services better after which they can make the ultimate decision to engage with your company.

In our last blog post on The Importance of Website Speed we briefly touched on the subject of content relevancy. Without a doubt this factor carries the most weight in Google’s search ranking algorithms, the “calculation” by which Google determines what website pages to give as result to your search. Whenever you do a search for a particular product, brand or subject Google’s spiders are sent out into the world wide web of websites and within mere seconds provide you with pages most relevant and of the highest quality in terms of your search. This is where keywords definitely plays a major role and why it is absolutely imperative your website is well optimized, making use of meta tags, link building, and so forth.

At the end of the day optimized copy serves not only as relevant and useful information to your visitors but also affects the overall ranking of the website by attracting the search engine spiders that will ensure that your website does well in general. This will enable you to set up goals to achieve, like getting a reader to fill in an online query, purchase a product or download content.  Whatever your goal/s may be though, you need to take the time, money and effort to invest in informative, relevant and well optimized content as an essential part of your marketing strategy.