‘SEO Copywriters’

The Internet Without Writers Would Be an Empty and Unorganised Space

You open the Internet browser and type a search phrase in the search box of Google or Bing. It takes a fraction of a second to bring up a host of websites relevant to your search. Have you noticed the words on the search page and then the websites you visit? Those words are not created by robots, but by writers. Most of them are invisible to the world out there – they are called ghost writers.

Websites Will Be Empty If Not for Writers

The Internet as you know and use it today would not have existed in its present form without writers. Sure there would have been content, but definitely not the quality you are used to and most certainly not in the volumes available now.

You may differ and think that every website owner populates their own web pages and simply writes the blogs and many informative articles you have seen on the Internet over the years. Indeed, some do and are not bad at it, but the majority of website content is generated by the invisible writers, the people who never get credit and sadly don’t get paid their worth.

Gain Visibility on the Internet with Writers

With the recent changes in the Google algorithms, numerous website owners have seen their rankings drop to a ridiculous level with income losses in the thousands to millions. There are two groups of people on the Internet that can help a site regain its ranking:

• Search Engine Optimizers
• Writers

Most website owners don’t have the time or resources to monitor algorithm changes and adapt their online strategies accordingly. For that purpose they hire Search Engine Optimizers or as most know them, SEO specialists. They work with the invisible writers to help a website gain visibility amongst thousands of sites on the Internet. In addition, the writers create compelling copy, sales letters, press releases, and the free information that you use to make informed decisions.

Ghost Writers and SEOs

This blog for instance, has only ADMIN as author whilst the company gets the credit, but there are two persons working on it. The one is the SEO that does uploading and optimization and the other is the very same writer that writes these posts. Copyright Law stipulates that the author of a work has a moral right to be associated with the work. It is a non-transferrable right. Even when hired to write, the author still retains that right, but in order to make others look good, you need ghost writers. In essence, the website owner or SEO company takes credit for the writer’s work. In some instances people even add their names to work when indeed someone else did the research and writing.

Without the writers willing to be kept a secret, a lot what you see on the Internet today would not have existed. It would have been dull. Let’s be even bolder. Have you seen the sponsored ads at the side of the search results? Those ads are written mostly by copywriters.

Have you ever purchased from the Internet based on the information provided at a website? You most probably would not have bought at all if it wasn’t for a writer who knew how to connect to you as the reader.

Do You Need Writers?

Depending on your writing skills, you can very well create compelling content, many bloggers succeed in such. If, however, you are not a skilled writer, the page may be filled with grammar, styling and spelling errors. One look at such a page on the Internet and the readers will leave because they will not trust you and you will lose any credibility you had with the audience.

Compelling Articles Sell Websites

Skilled copywriters can write on just about any topic. Whether it is about website marketing, veneers for dental correction, patent law or various types of forklifts, they have the ability to put knowledge into readable format that can be understood by the intended audience. Next time you visit a law site or perhaps a website about travelling to South Africa, know that although no author may be mentioned, there is in fact a skilled writer behind it all.

In-depth Research Ensures Quality and Sticky Content

The same of course, will be the case when you make use of a writer to help develop content for your site on the Internet. The very same writer that has written on Botox treatment and anti-ageing solutions can also write about the latest technologies and mobile communication. They do in-depth research and you will still be able to control the content. As such accuracy can be guaranteed because you as an expert in your field check the copy written and thus authorize publishing thereof.

Accurate Information

So before you decide never to trust any information on the Internet ever again because you think that it is not written by an expert figure,  know that the expert still checks for accuracy and you can thus trust most of the content, even sales content.

Connecting With the Audience

The skilled writer knows how do adapt the tone of the article to fit in with the rest of the website and also knows how to tone down on personalization. The writer lets the company shine and takes a background role, almost like the person creating the stunning costumes in the theatre or does the makeup. Without the teams of writers and SEO specialists working behind the scenes about 50% of what you now see on the Internet would not have been there.

What Does It All Mean?

Besides the obvious that ghost writers need to be paid more and should get more credit for their work because I am a ghost writer, it means that you don’t have to appoint staff to add content to your website. You can rely on writers and SEO specialists as available from iLead Online to do the job and ensure not only a good ranking on the Internet, but also return visits to your site, increased sales, and credibility with readers who appreciate the informative, yet, professionally styled information provided by your company.

Keyword density is described by Wikipedia as “the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page”.

Now it is a widely known fact that in the online world content is king and that if you want to keep your website in the lead in your respective field, you need to keep abreast of things. This is especially true if you are running an online marketing campaign with the main focus being better search engine optimization (SEO) results.

Google and Keyword Density

One of the determining factors incorporated into Google’s algorithm is keywords and keyword density to ascertain page relevance. For this very reason we, as search engine optimizers, know that when it comes to choosing keywords for our clients, it is imperative that we go about doing so in a strategic manner to rank better in the SERP’s (search engine results page).

Once the keywords have been chosen, the task falls upon our professional SEO Copywriters to write the content in such a way that it will not only be informative, but that it will mainly attract Google’s search spiders to the page. Here is where keyword density comes into play.

Calculating Keyword Density

Until recently keyword density didn’t have to be as high to achieve good results, but as usual Google raised the bar. According to our research we found that if content is to be of optimum value to our clients, the keyword density has to be between 2 – 5%. Anything lower than 2% would be of little use and anything higher than 6% would be considered as search spam and can be penalised by Google.

Now say for example you are writing a 350 word article and your desired keyword density is 4%, than you will be able to calculate the number of times you have to use the keyword as follows:

4 ÷ 100 x 350 = 14 times the keyword has to be repeated. This seems like a lot of times the keywords have to be used, but if done correctly you can have the perfect balance between creative, informative copy that is sure to meet Google’s requirements for relevant content. Of course matters such as long- and short tail keywords also needs to be calculated for, but for now we suggest that you leave that one for the experts.

In the meantime, if you are looking to get your website at the top of the SERP, but you’re not too sure how to go about doing so, contact us today to help you make it to the top!

If you think that search engine optimization – or more commonly referred to as SEO – is all about keywords, then you might want to make yourself comfortable in front of the screen and continue reading this article. Although keywords have a very important role to play when optimizing a website, there are many other factors that have to be accounted for. This is especially true if you want to enjoy the monetary privileges websites holds in store for their owners.

If you are a business owner who are about to have a new website created from scratch, then you need to make sure that your website is ‘search engine friendly’. Suffice to say that the best way to go about creating a new website is by making use of the services of a company who has the proper know-how and experience in both website designing and SEO, such as iLead Online. If you have an existing website it can be used and optimized to your advantage. One factor that Google pays attention to though is the age of a website, which is why newer pages on an older website will definitely get faster recognition as a new website’s pages.

Now, say for instance that you are about to have your new website designed which will be optimized, the first thing you need to ask yourself is what it is that you want your website to achieve? Do you want readers to purchase your product, request your services, fill in an enquiry form, or simply contact your business directly? It’s only logical that you need to set up your goals at the very beginning so that you will know in which direction to steer your online marketing strategy. Once you have established your goals it will be necessary to evaluate your site, as well as your competition’s, to see what route should be taken to achieve the highest results.

Optimizing a website requires labour. So if you think about taking all kinds of short cuts you will learn that, although it may show some kind of success, the only way to achieve real results is by investing precious time. Moreover patience is a virtue when it comes to optimization as you may very well not see the fruits of your labour within weeks since you began. This is why you need to think of it this way – SEO is a long term investment. And seeing that more and more things are happening online, this is the place you want to be.

Apart from properly doing your research and planning for your website, the following factors will need to form part of your SEO campaign:

• Design – It is human nature that we use our senses in everything we do, which is why it is important that your website is visually appealing. Easy on the eye is always a good thing.
• Keywords – As mentioned before, keywords do play a significant role when it comes to search engine optimization. Be sure to find the keyword phrases that aren’t as sought after, but still attracts the right kind of readers to your site.
• Domain Name – Choosing the right domain name is vital as it can be used as part of your keyword strategy.
• Meta Tags – The Meta tags consists of the title-, description- and keyword tags. Properly optimized websites will always have Meta tags that are created (written) in a specific manner best suited for your website.
• Content Pages – This is where the services of specialised SEO Copywriters are needed. They will provide you with high quality, informative, optimized content pages. These pages can really make or break a website, as it will be bad for your business if the content is of no use to your reader, while good content can act as bait to achieve your goals.
• Navigation (Internal Links) – An efficient tree-like structure is a must.
• Link Building – Link to good sites with good rankings, and be sure to avoid link farms.
• Website Speed – Google recently decided to include ‘site speed’ into their search ranking algorithms.
• Freshness – It’s always good to keep on adding fresh content and changes to your website as Google likes fresh pages.

The abovementioned are merely a quick description of some of the things you need to do if you want your search engine optimization strategy to be successful. And as you can see this is not so much for dummies but will require a keen eye, passion, dedication, knowledge and experience – something we at iLead Online can proudly offer you. So without further ado be sure to begin your SEO process today by contacting us.

In our online world one thing is certain – content is king.  It is for this very reason why we place such emphasis on the importance of creating informative and genuine content pages specifically aimed at search engines, particularly Google.

Writing copy for websites is no easy task though.  While many people think that there is no difference between offline copywriting and web copywriting, nothing could be further from the truth.  To begin with there are more than 15 SEO factors that the copywriter needs to keep in mind while optimizing content.  Then there’s the daunting idea that failing to do so with any one of these factors might lead to an overall rank drop for the site, which is why we insist on using the services of professionally trained and experienced SEO Copywriters.

Another reason why web copywriting differs so much from offline copywriting is the fact that people interact differently to content on the web.  Google estimated that the average reader takes approximately 30 seconds to decide whether or not they find a particular page relevant and interesting. So instead of reading content like you would a book or magazine, the reader is scanning through it to find highlighted thoughts and links, following links from page to page. From this we can take it that the importance of optimized content is to draw your potential client in in order for them to get to know your product or services better after which they can make the ultimate decision to engage with your company.

In our last blog post on The Importance of Website Speed we briefly touched on the subject of content relevancy. Without a doubt this factor carries the most weight in Google’s search ranking algorithms, the “calculation” by which Google determines what website pages to give as result to your search. Whenever you do a search for a particular product, brand or subject Google’s spiders are sent out into the world wide web of websites and within mere seconds provide you with pages most relevant and of the highest quality in terms of your search. This is where keywords definitely plays a major role and why it is absolutely imperative your website is well optimized, making use of meta tags, link building, and so forth.

At the end of the day optimized copy serves not only as relevant and useful information to your visitors but also affects the overall ranking of the website by attracting the search engine spiders that will ensure that your website does well in general. This will enable you to set up goals to achieve, like getting a reader to fill in an online query, purchase a product or download content.  Whatever your goal/s may be though, you need to take the time, money and effort to invest in informative, relevant and well optimized content as an essential part of your marketing strategy.