It is an obvious truth that in our day and age everything is rushed. We hasten from point A to B with the mission to get everything done as soon as possible. This might very well because of the belief that time is in fact money, and that every second wasted is as good as money down the drain. As such, one of the consequences of our accelerated lifestyle is the importance of speed. It is therefore no shocker that the average internet user takes approximately 30 seconds to decide whether or not the website they are on is what they are indeed looking for.

As can be expected Google was yet again at the forefront when it came to developing ways to speed things up and as a result they decided to add ‘site speed’ into their calculation, or search ranking algorithms. Yip, this means that if you want your website to do well within the search engine results, your website’s speed is a factor you need to consider.

Google is not the only reason why you should make sure that your website loads quickly. The fact of the matter is that it will not only benefit your website’s rankings but also your relationship with readers and potential clients. What many website owners fail to recognise is that the slowness of their website make such an impact on their customers that they may see it as part of the brand values associated with their website. Moreover recent tests done by Google proved that faster websites increased conversions and user satisfaction. In other words, the quicker version of the same websites actually sold more products, had more online forms submitted, higher rates of downloads, and so forth.

An added bonus of websites operating faster was a reduction in operating costs. You might therefore think that as a website owner your main focus should be on the speed of the website. The answer is no. Although this factor does now carry some weight within the Google search results, it mainly applies to those visitors doing their search in English and on Google.com. The main and most important aspect remains to be the relevance of a page, which is why we at iLead Online place such an emphasis on providing our clients with unique, well-written content.

By constantly developing and adding content to our clients’ websites we are able to ensure that they rank higher as well as achieve better conversion rates. Combine this with the expertise to design a website that is “friendly” towards online marketing, and you can be certain that your website will soon show a positive ROI. At the end of the day these websites not only achieve the goals they set out, but also provide their readers – or potential customers – with quick and informative content that is sure to add to customer satisfaction.