By now you may know the importance of online marketing and may already know that you need to optimize your web site for internet traffic building. A few helpful steps for optimization of the web site are provided below as the first steps towards internet traffic building. These steps are the basic procedures to be performed by any SEO services company, what we do after this is what makes iLead Online different.

Basic SEO services:

Step One – Content

Content stays king amidst many internet traffic building strategies. Pay per click advertising and banner advertising work, but the cheapest and most effective means for internet traffic building is still the creation of well optimized web pages filled with useful content for the user and for the search engine alike. Write articles or content pages that provide from basic to advanced information about your products and services. Stay away from hundreds of straight advertising pages, although important to have a few, you will want content pages.

Step Two – Where to place the keywords

You will want your web site to rank high for keywords relevant to your site. As such each content page must be optimized for one to maximum three keywords for the best internet traffic building results. The keyword density should be around 3 to 6% up to a maximum of around 8%. Keep in mind that if a particular keyword appears in the navigation structure and links of the particular page that those keywords would also be counted by the search engines. Place the keywords in the top part of the article in the first to third paragraph mostly. Then make sure the keywords also appear in the last paragraph of the article. Also place one keyword in a header such as the title of the article and if you can without over optimizing, also place one in another header of one of the paragraphs. Make sure you format the title to Header 1 (H1) and the subsequent headers of the article as Header 2 and 3.

Step Three – Alt tags for internet traffic building

Alt tags are not only useful for describing the picture and being placeholders when the picture does not display, but also help with keyword weights. Although Google doesn’t pay any attention to the Alt tags, some of the other search engines do and you will want those engines to notice.

Step Four – Add title tags

The title tag weighs a lot and by adding the keyword to the title tag area of the web page, you give more weight to it and thus ensure that the search engines will see the page as more important for the particular keyword.

Step Five – Meta tags

By adding Meta tags with title, description, and keywords, the web page stands a better chance of being indexed by Yahoo and other search engines and for ranking higher for the keyword at those search engines. This is one of the SEO services often overlooked.

Step Six – Create links from the keywords to other pages of the web site

Help to create a logical flow for search engines and the user alike by linking the keywords to other pages of your web site. This will also add more weight to the keywords and ensure that the other pages are also crawled by the search engines while users will most likely click on some of the links to the other pages. You can for instance, link the keyword to an additional page which will explain the keyword or term used in more detail to the reader.

Step Seven – Search Engine Submission

Although many SEO specialists see search engine submission as totally outdated it will still pay off to do search engine submission of the whole site once a year. It will ensure fresh crawling of the site.

Step Eight – Adding more content

Search engines look for fresh content and as such ad more content at least once to twice monthly. Feed them and they will come back!

If you’re looking for a SEO services company in South Africa please e-mail us for a free quote or if you prefer an iLead sales consultant will be happy to come to you to discuss your online advertising options.