iLead Online provides you with the necessary advice and technical assistance to create
a successful e-mail marketing campaign.
— J. Nortje (Marketing Director)
E-mail promotions are a great way of advertising special offers, new products and events to a highly
targeted market with very little cost involved. The same technology and recipient information available
for newsletter creation can be used for e-mail marketing, however due to the solicitous nature of
e-mail marketing other factors must be taken into consideration.
Functionality
- Practical functionality such as signatures, recommend options and link backs should be included;
- Auto-responder opt-in opportunities should be provided and linked to relevant opt-in mailing lists;
- Subscribers should also be provided with un-subscribe options;
- Tools for tracking the promotion efforts should be imbedded;
Visual Appeal
E-mail marketing should be visually appealing without using large file graphics that could be rejected by
mail servers.
Content Construction
- Client needs should be evaluated and taken into consideration;
- A target list should be created based on client needs;
- Messages should be constructed to intelligently persuade clients to the desired objective;
- Should be unique and stand out from the rest;
- The campaign should be managed in a courteous an ethical manner;
- Information should be relevant;
- Branding elements such as logo's, slogan's, company visuals and signatures should not be omitted;
- Assistance should be offered,
- A call to action, contact information and order forms must be provided;
- Response strategies and order receiving should be in place;
iLead Online provides you with the necessary advice and technical assistance to create a successful
e-mail marketing campaign. We have the required expertise to fully harness the various opportunities available
whilst avoiding the common mistakes made by competitors. An added advantage to look forward to is the transfer
of skills which will take place. You will own the technology to complete a campaign independently leaving you
in complete control of the initiative. Of all the Internet marketing methods, viral marketing is the most
active form of marketing and lead creation. The use of tools, newsletters and e-mail marketing will enable
you reach out to your target market effortlessly, regularly and effectively.
