The key to the next step in the evolution of new media technology lies with mobile marketing. This
extremely significant form of modern marketing will revolutionise marketing communication. Media
studies indicate that:
- Cellular phone usage is the most preferred means of mediated personal and business communication today;
- Future consumers, i.e. today's "16 – 25" age group are amongst the highest user group for new technologies;
- The development and roll-out of mobile technology continues to progress at an incredible pace;
- Most major brand owners when surveyed indicate that they have already deployed some form of mobile marketing within the context of their overall marketing strategy and plan on increasing their marketing spend on mobile technology usage over the next five years
Mobile marketing can thus be put to use in the dissemination of short promotions, reminders, new
product announcements, event planning and co-ordination and much more.
— J. Nortje (Marketing Director)
What is mobile marketing?
Currently it is estimated that there are over 2 billion wireless subscribers worldwide. Most current
cellular phone technology can receive at least, text messages (sms). Some of the newer models are
capable of receiving multimedia messages consisting of text, audio, picture and video. The high
technology adoption rate that mobile phones present, opens up another exciting marketing opportunity,
allowing advertisers to reach clients directly through a personal communication device.
Why are mobile methods, SMS and MMS, changing the face of marketing communication?
Direct Communication - It is a highly effective direct communication method.
Time saving - Messages can be sent and received instantaneously.
Cost - This is a generally cost effective communication method.
Intelligence - Provided you use the technology effectively, mobile marketing methods are highly traceable.
Responses, sales and other marketing relevant information can be recorded efficiently.
Effortless - The process is basically self driven and requires little effort.
Integration - Mobile marketing campaigns can be integrated into other media campaigns such as television, radio, web and print.
Viral Marketing - Messages can be forwarded at the recipient's discretion thus growing your client database.
Introducing your mobile marketing assistant, Intoweb's Mobile Messenger:
iLead Online has created a truly incredible web-based mobile marketing solution incorporating user friendly technology.
The Mobile Messenger allows you to be in complete control of your mobile marketing efforts. Regardless of your campaigns degree of complexity,
Mobile Messenger presents a robust, multi-dimensional solution, able to execute all forms of mobile marketing solutions.
Intoweb's Mobile Messenger is:
- Easy to setup and manage;
- No technical knowledge is required;
- Message delivery is quick and controlled;
- A cost effective solution;
- Reaches a wide audience;
- Allows accurate targeting;
- Utilizes user profiles;
- Creates editable messages;
- Tracks sales and response rates;
- Can be integrated with other media such as TV, radio, print and web;
- Is interactive;
- Contains spell check features;
- Allows immediate delivery for urgent messaging;
- Encourages viral promotion;
- Can drive traffic to your website
Unique Features:
Profiles: Mobile Messenger allows you to group clients according to different profiles, and send bulk messages to selected groups.
It also allows excellent tracking of delivery and responses enabling further action.
Scheduling Tasks: Another wonderful feature of the Mobile Messenger is that it allows you to schedule pre-programmed
messages for sending at a later time.
Avoid Spam: Built in keyword recognition allows the dissemination of messages to relevant users only, helping you to
avoid spamming valued clients and leads.
Workflows: Intoweb's Mobile Messenger simplifies workflows ensuring increased productivity.
Mobile Messenger is simple, convenient, modern, customer relationship management at its best.
