You are probably already aware of the importance of providing quality content on your website and the
positive effects it can have on your business, however you need not take a docile approach to information
provision. You can increase the intensity of your Internet marketing function by disseminating a newsletter
as an offshoot from your website.
- Link Back: newsletters should include your web-address as well as links to draw visitors there.
- Content: the use of attractive copy can intelligently direct readers to your website, increasing web traffic and sales conversion rates.
- Opt-in: your website needs to include a newsletter sign-up page which gives clients the opportunity to opt-in to the service. Should you send information to members who have not opted in, it may be perceived as spam. Unsolicited information will probably cast you in a poor light doing damage to your brand.
iLead Online presents a quick, effortless way in which to harness the full potential of newsletter
marketing, without dedicating valuable resources to this medium
— J. Nortje (Marketing Director)
Constant Contact:
Many marketing specialists have found great benefits in keeping constant and regular contact with
clients and potential clients. Newsletter marketing is a great way to do just that. You can use newsletters
to provide information, news and industry updates, promote products or advertise special offers.
By including a link back, newsletters can be used as a vehicle for driving traffic to your website,
where your full range of products and services are advertised. Unfortunately, many organisations find
this type of marketing to be time consuming, engaging designers and other experts in the creation of
each communication.
Introducing the Newsletter Wizard
In response to the demand for simplified, user friendly, newsletter marketing we have developed the
Newsletter Wizard, an innovative newsletter marketing solution. iLead Online's Newsletter Wizard removes
the hassle of design and layout making newsletter creation fast, simple and cost effective.
The Newsletter Wizard offers simple functionality requiring no technical assistance, it allows you to:
- Select your target audience according to their specific profiles;
- Create professional and attractive newsletters;
- Use the preview pane to view the product before sending it;
- Make changes by using the editing facilities;
- Create lists by grouping recipients according to their preferences or other criteria;
- Import information from other programs;
- Change groups, add and delete recipients as required;
- Customize newsletters to suit your image;
- Track newsletters easily through link backs;
Use our pre-programmed templates to insert pictures, content and link backs effortlessly.
Recipient selection and sending could not be easier with this automated solution. In addition to the
above take advantage of the built in tracking technology which provides relevant and timely marketing
intelligence. The Newsletter Wizard is a must have Internet Marketing product!
