Many organisations invest a lot of time, effort and money in website design, development, optimisation
and internet marketing only to fall short by failing to acquire the relevant knowledge and skills to
maintain their website's once they have been established.
"Internet Marketing is a strategic initiative and as such, is a continuous process."
As environmental conditions change so too should your internet marketing strategy. In order to
discern changes in your marketing environment and respond in a timely and appropriate fashion requires
consistent attention. A correctly built website will include back-end functionality providing appropriate
reporting designed to furnish the intelligence required for maintenance of your website. However,
without the relevant knowledge to apply such intelligence those functions are rendered limited, if
not useless.
Investment in training and development always yields good returns and can save you money in the
long run. Some of the benefits of internet marketing skills development and training include:
- increased awareness of the internet marketing environment,
- increased understanding and awareness of underlying design rationale,
- continuous traffic generation,
- consistently high rankings,
- increased efficiency,
- increased productivity,
- maximised equipment usage,
- fewer problems due to incorrect usage,
- ability to update information quickly and efficiently,
- correct equipment maintenance and upkeep.
Because we at iLead Online are passionate about our client's future marketing success, we have
developed a training course to equip you with the necessary skills to design, optimise, market, manage,
update and maintain your website:
iLead Online offers an excellent training and skills development service which includes:
- The significance of Internet marketing as part of your organisations overall marketing strategy,
- Fundamentals of optimised website design,
- Internet marketing techniques, PPC, Affiliate Marketing, E-mail and Newsletter Marketing,
- Search Engine Optimisation,
- Reporting – how to apply the intelligence gleaned from web analysis,
- Website updating and maintenance,
- Effective copywriting for the various forms of Internet marketing.
Whether your website has been optimised by an experienced professional or not, iLead Online's
training course can help you get and stay ahead of your competitors.
— J. Nortje (Marketing Director)
Due to the importance of Search Engine Optimisation as an Internet marketing technique, an entire
module has been dedicated to exploration of its various benefits, functions and uses. In the SEO module
the following topics are covered:
- Knowledge of search engine indexing,
- Google page ranking and analytics,
- Web layout, content creation and articles,
- Using keywords, meta tags, links and descriptions effectively,
- Images, the use of alt tags for improved image search-ability,
- Improving visual attractiveness through the appropriate use of animations and flash,
- Understanding the basics of HTML,
- The benefits of website interactivity,
- Using website statistics,
Internet marketing is an ever changing discipline, new trends and techniques are developed each day,
making it crucial to keep abreast of changes in the field. All our course material is thus updated
regularly giving trainees a competitive edge. Our interactive training method has been developed by
qualified communication experts and guarantees a high skills transfer rate. As a company with many
years of experience in the Internet marketing environment, we are certain that our knowledgeable and
skilled trainers will provide a high quality skills development service.
