Website Traffic:
Website traffic refers to the inflow of visitors to your website. It is generally accepted that
larger volumes of traffic relate to higher sales conversions and increased revenue. Suppose that your
website has been designed to maximum effect. It works well to portray your organisation image, it
carries your brand, lists your complete product and service offering and offers any and all information
your various publics may require. All in all you are confident that a pleasant user experience is
guaranteed.
Optimised website design is only the first step towards using your website for maximum revenue creation.
If you were to apply the four P's of marketing, product, packaging, promotion and place to the
Internet marketing model, you would conclude that the activities involved in website design optimisation
bear resemblance to those conducted during product development.
At iLead Online we are experienced in the formulation of traffic generation strategies and the
use of traffic generating techniques.
— J. Nortje (Marketing Director)
Think of your website as a powerful, well packaged, marketing product.
The next logical steps should therefore be distribution and promotion. Naturally a website cannot
be distributed in a traditional sense, so you attempt to distribute awareness thereof bringing traffic
to your site. In other words since you cannot take your website to your target market, you must attract
the target market to your website. This is done by employing traffic generating techniques.
There are two primary means of driving traffic to your website:
Improve your search engine ranking;
Search engines are used to find information relevant to your search criteria on the World Wide Web.
Marketing Techniques such as Search Engine Optimisation and Pay Per Click advertising are used to
improve your search engine ranking.
Disseminate your website address;
Aside from the use of search engines, visitors may be directed to your website through other means
such as referral, advertising and website promotion. Two powerful new media methods of directing traffic
to your website are Affiliate Marketing and Viral Marketing.
We have formulated a number of incredibly user friendly solutions
and products to simplify traffic generating tasks.
