The South African office opened in 1998 and Holiday Autos has since then grown to be one of the most popular
holiday car rental brokering service companies in the country. One reason for their success is their focus on a
strong online presence. With most people searching the web for information regarding holiday destinations and
car rental options to fit their requirements and budget, branding on the Internet has played a major part in
their marketing success strategy.
Partnering with iLeadOnline for their online marketing
As such they have selected an Internet optimisation partner with the required experience and drive to ensure
that their websites get the exposure needed to ensure high sales conversions. iLeadOnline has taken the task
seriously and has focused on getting Holiday Autos and the affiliated Car Hire For Less (C4L) sites ranked in
the top search results for relevant keywords and keyword phrases. Only a few months ago, Holiday Autos and
C4L still did not receive the traffic and sales only read about at SEO sites. Since E-traffic has optimised
their website for specific keywords and has developed a linking strategy for Holiday Autos and C4L their
visitor numbers have increased tremendously. Since the optimisation started about eight months ago their
business has grown with more than 3%.
Article marketing is another area that Holiday Autos and C4L have taken an interest in and through
well-structured informative articles with keywords placed at strategic places, E-traffic has succeeded
in getting Holiday Autos and C4L the ranking they deserve in the top ten results of searches. The
articles have been used to inform users and to generate traffic directly to the websites.
Add to the above, the affiliate marketing done through the E-traffic website and a winning combination
of sales leads and direct traffic have helped to ensure a strong web presence for Holiday Autos and C4L.
Online branding is not a once off endeavour, but when done correctly it will ensure branding even beyond
geographical borders. This is important for the holiday and tourist market since the main source of
information is the Internet
Holiday Autos receives five to six requests daily directly from their website. This means that 150 to
160 requests come in from the website in a month. In addition there are also the leads generated from
affiliate marketing to ensure a steady inflow of traffic, requests, and links. Although most search
engines have difficulty indexing websites with loads of Java Script, iLeadOnline has succeeded in passing
even this barrier.
If you search under holiday car rental at Google SA you will find Holiday Autos under the top five.
This is the case with most of the keywords relevant to car rental. This shows that you don't have to
struggle along on page three or four, but can be in the top search results for sought after keywords.
It is important since most users don't browse further than page two of the search results and if your
website comes up in the top five, you can be assured of growing numbers of visitors.
The proof of their success is in the visitor statistics
In March 2008, the affiliate site C4L had a total of 288 visitors of which 224 were unique or first time
visitors. Within four months their visitor total climbed to 4947 (July 2008) with a total of unique
visitors standing at 2846. Apart from the high increase in visits new visitors get to the site daily.
High ranking at Google
iLeadOnline used only ethical and sound SEO principles in combination with a mixture of online marketing
strategies to ensure adequate branding and sales leads for the Holiday Autos and C4L websites. Holiday
Autos has a Google Page Rank of 5/10. This is exceptional and ensures that whenever new information is
added to the website that Google notices and indexes the pages quickly.
Link popularity
In terms of Link Popularity there are 132 websites linking to Holiday Autos of which 10 come from Yahoo!
and 106 from Google. Link popularity is a fine indication for the search engines of how important a
website is and is thus important to ensure a solid ranking at the search engines.
The next step for Holiday Autos and C4L is to develop additional interactivity at the websites and
drive even more traffic on a daily basis through the establishment of blogs. The blogs will be informative
and will encourage user questions as well as comments. As blogs are recognized as the top traffic and
link generators for a website, it will mean even more requests at Holiday Autos and C4L over the next
few months.
With the focus solidly on Internet marketing Holiday Autos and C4L have succeeded in keeping marketing
costs low whilst getting a high return on marketing spending. If you want to improve your website ranking
and have the overnight success of Holiday Autos and the affiliate website C4L, contact us today.
