Although established in 1997 it was only at the start of 2005 that Jungle Gym World partnered with iLeadOnline
for their online marketing. Within three months of doing so, the visitor count improved from only 289 to 872.
This was more than a 100% improvement. It didn't stop there.
Jungle Gym World's became a prominent player in design, manufacturing and distribution of outdoor play
equipment in the online world. The unique visitor count was 1588 a month in the beginning of 2007 and still
kept climbing.
With a top search engine ranking Jungle Gym World dominates the outdoor play equipment market in South
Africa because the site receives so many relevant visitors daily. The company is today also the official
supplier of jungle gym playground equipment to the Smiley Kids Association pre-schools. Their reputation
for excellence, combined with ongoing Internet branding, are two of the reasons for making inroads into
the pre-school playground equipment industry.
Considering that the company under André Ferreira grew from a small play equipment manufacturer of only
five personnel members to the most known company in play equipment manufacturing in South Africa in just more
than 10 years, providing a livelihood to 47 families, then a person cannot but admire their success.
What is the role of Internet Marketing?
Internet marketing in terms of search engine optimisation, article marketing, affiliate marketing and PPC
advertising have been done progressively over the years. The Jungle Gym World Company receives many new
requests every day from their website. So much so, that booking equipment has become essential as their
order list has grown tremendously. Whereas their market was mainly South Africa in the past, they now also
receive orders from around the world. Jungle Gym World now exports several of the products in their range,
which has also expanded tremendously, to the SADC countries.
Page Rank
A solid page rank is important to ensure that search engines index a website quickly and rank the pages
high for specific keywords. This ensures that a web page will for instance, come up on the first page of
Google or Yahoo search results for a keyword relevant to the main product or topic of the web page. If a
web page doesn't come up under the first 20 results it will simply not get enough traffic. Having a page
rank of 5/10 at Google is an impressive feat to say the least. What is more impressive is that a company
doesn't need to break the bank in order to do so. The marketing efforts of iLeadOnline paid off leading to a
solid Google Page Rank of 5 for Jungle Gym World.
Link Popularity
Part of building a solid page rank involves link building. This is a fine art and cannot be done just randomly
as you require quality inbound links to push up the page rank of a website. Google pays a lot of attention to
the link popularity of a website and with 1181 incoming links from relevant sites, Jungle Gym World can be
considered as an exceptionally well placed website on the Internet. The website is also popular with the
search engines such as Google, Yahoo! and AltaVista.
Increase in Visitors
The latest web visitor statistics for the Jungle Gym World show that the Internet marketing strategy is a huge
success. The site received 7109 visits for October 2008 with more than 70% being new visits. In total the site
received 5709 visitors for the month. It would be hard to compete against such a number of visitors to a shop.
Organic searches through search engines contributed to 57.28% of their traffic while referring sites
contributed 2.6% to the overall visits of the site.
Keyword Relevancy
The statistics for October 2008 also indicate that the visits are relevant to the site's content as 121 hits
came from the search term jungle gyms, 95 for jungle gym, 70 for klimrame, and 62 for trampoline which are all
directly related to their main business.
Search Engine Exposure
The October 2008 web statistics for Jungle Gym World also indicate that the focus on Google has paid off well.
More than 3829 visits came from Google which is 53.8% of the total visits to the site for October.
International Exposure
The statistics for October 2008 also show visits from more than 111 countries and regions, making it possible
for Jungle Gym World to reach targets previously not possible. More than 600 visits came from the USA and more
than 200 from the UK. No fewer than 14 visits came from our neighbouring country Botswana.
Secrets to their online success
Instead of just focusing on one area of online marketing and SEO, Jungle Gym World makes use of a complete
marketing mix package which includes:
- Keyword enriched articles to ensure many entry points to their site and to inform users;
- Affiliate marketing through the iLeadOnline site which not only brings valuable sales leads, but also ensures incoming links;
- Sound linking strategy;
- User-friendly web page design with the correct keyword density, easy navigation, sitemap and also search engine friendliness;
- User feedback options;
- Directory listings;
- Listing at Search Engine SA ;
- Ongoing SEO
If you also want your website to feature in the top five rankings then follow the example of Jungle Gym
World. Their market is expanding within the midst of a world wide economic slowdown and a major part of their
success can be contributed to their online marketing efforts through iLeadOnline.
