Smit & Van Wyk are Patent, Trademark and Copywright attorneys based in Pretoria, South Africa. They have led
the trend so many professionals are now following, by promoting their practices online. Internet Marketing has
been adopted by the likes of Lawyers, Accountants, Engineers, Architects and even Medical Doctor's such as
Optometrists and Dermatologists.
Accurate Targeting
Due the dynamic nature of Internet Marketing you are able to reach your target market with greater accuracy,
putting your marketing dollars where they belong. Should your practice be limited by geographical constraints
such as those provided by a dentist, for example, your website will be optimised to appeal specifically to
members of your immediate geographic vicinity.
Likewise, if your services may be provided internationally the internet presents a unique opportunity for
you to attract members of a market who would ordinarily be out of your reach. These issues and many others
contribute to the increasing popularity and use of Internet marketing services by professional practices.
Online Success
Smit & Van Wyk engaged iLead Online in January 2007. They signed up for an SEO and traffic generating
solution and have experienced exceptional growth since. They reported a tremendous amount of new traffic as
well new business requests. Within three months of signing up they doubled the amount of traffic received
from 1020 visit in January 2007 to 2045 in March of the same year.
Advantages for professional service practices
Whilst many professionals recognise the need for an online presence, many fail to take full advantage of
the numerous benefits available for online professional service marketing, such as:
- Create an online brand presence;
- Enjoy the benefits of affiliate and viral marketing;
- Improve practice management;
- Interact socially with your community through your website by providing tools, newsletters, information, tips and articles;
- Use e-mail and mobile marketing applications for client relationship management and promotions;
Internet Marketing offers many exciting possibilities for the Professional Services market. iLead Online
is passionate about the use of these techniques and are confident that more and more of our clients will achieve
incredible success through these methods. Regardless of the industry you find yourself in, the size of your
company, your geographical location or the nature of your product or service. Whether or not you already have
a website, regardless of its past successes or lack thereof iLead Online will create a solution for you.
We are Internet marketing specialists and are able to effectively apply the techniques of the discipline
across a wide spectrum of industries locally and internationally.Contact us today to work out a solution that
can propel you to into the sphere of successful Internet Marketing.
